Embedded Files
I updated the logo and designed walkpieces, mailers, thank you cards, and signs for the Yes on Measure FF campaign in Berkeley, for the 2024 general election. I also took some of the photos used in the mailers and online and provided illustrations. We had some help with wording and strategy from The Message Department, an excellent consultant in the bay area whose area of expertise was perfect for this project (hint: their expertise is winning).
Good news: Measure FF won with over 60% of the vote and soon we will start seeing FF-funded safety improvements on Berkeley's streets.
Logos
Logos
A unique design problem was creating a brand for a measure that wouldn't have its letter assigned until only a few months before the election. That led to a couple different logos being used. Berkeley Citizens for Safe Streets was used while signatures were gathered and for getting interest/awareness early in the process. Yes on FF was used after the signatures were submitted and the letter was assigned for the ballot.
Traffy
Traffy
The original design of measure FF's mascot "Traffy" was created by another designer as signatures were starting to be gathered. I made some adjustments later in the process to make him even cuter and more appealing. Far left is the original design, middle was my first pass at it and far right is the final design for Traffy.
I was not just a designer on this project but a supporter too and as such I dressed up like Traffy for Halloween that year.
Illustrations
Illustrations
Inspired by the friendly, handmade look of materials promoting measure HLA, I created some illustrations to use on FF's materials. This was an incredibly enjoyable part of the project for me, I hope to do more illustrations like this for future projects.
Mailers & Handouts
Mailers & Handouts
A big part of measure FF was the massive grassroots effort by local residents and advocates to get out the vote. The printed materials I designed supported their arguments with soft organic shapes and eye-catching colors that stood out from other political materials.
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